An informal poll on Twitter offers small comfort that you’re not alone when it comes to gritting your teeth through the half-dozen or more commercials that assault you between segments of any television program. Marketers lie awake at night trying to determine how to reach the lowest of the low with their nonsensical story lines, bad dancing (so much bad dancing!), and jingles guaranteed to create never-ending earworms. And then they believe that by airing them once every 5 minutes, we’ll buy their products.
